When the internet started to grow larger and larger and there were already millions of online pages next question arouse – How to find what you are looking for? Then were developed search engines, pioneers, such as Yahoo. You could type in word or phrase that you are looking for and receive results, ok, but in thousands of pages, which ones will be most relevant and shown on the first page? For this reason appeared Search Engine Optimization (SEO) – an online marketing.

There are some kinds of SEO Services in existence. They usually used simultaneously to improve the search engine rankings of any website. When rankings are high, the traffic (data stream) driven into the website also increases. With the significant traffic, there is good chance that the website will have more clicks and the users will buy more goods. This should help you in improving of the profit generated by the business. Let’s have a look on types of SEO services one after another.

Organic SEO.

Organic SEO is effective and produces long term SEO results. Organic SEO strategies usually include techniques like link creation, blogging, keyword optimization, meta tag optimization, copywriting and so on. Mostly improving of your website’s rankings is done by reliable web design company that provide SEO services. When you will be undertaking organic SEO you have to know some info about it:

- It is not so quick. It takes much more time to raise your website’s rankings via organic SEO than via direct marketing like pay-per-click (we will talk later). Usually it will take up to 3 month to see results, but results have long term duration and more reliable. Organic SEO has 80% of user’s trust, moreover direct marketing usually annoying them and so may have opposite result an distract your potential clients.

- This service has flat contract price and it’s up to you to select web design company, which is most preferable by the pricing politics. And you will know what you have to pay. Direct advertisement prices usually fluctuate depending on market conditions.

Pay per Click.

Pay per click (PPC) is the type of online advertisement when advertisers – search engines in our case, take a fee for ads on their ranking pages. It is like deposit and by every click of customer on the ad some amount of deposit disappears. PPC called by Google “Sponsored links” and located on the top-right of the search result page.

Most advertisers use bidding for keywords, it means that there is a bid on certain keyword and the higher popularity (quantity of competitors willing to pay for particular word) this keyword has the higher will be the price per click.

There are some disadvantages in PPC method. The price fluctuates hardly as you see ‘cos there are bids on the stage and it’s impossible to foresee a budget. 90% of paid ads are ignored by users. You are always in danger of foul competition; your competitor may intentionally click your ads and flush your money. Besides PPC has short term effect.

My advice is organic SEO. We will talk about Local SEO as well in my next article.